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Leadership Team


Marcus Steele



Mr Marcus Steele currently serves as Managing Director of Carreras Limited. He graduated from St. Jago High School and is a qualified Chartered Accountant and has a Bachelor of Science degree in Accounting from the University of the West Indies and a Master of Business Administration from Florida International University. Mr. Steele also completed an Executive Programme in General Management at the Harvard Business School. Mr. Steele first joined Carreras Group Limited in the Company’s Tobacco division,Cigarette Company of Jamaica Limited, in the capacity of the Company’s Management Accountant in April 1998. In June 1999, he was promoted to Finance Planning Manager and later appointed Marketing Finance Manager in June 2001. In May 2002, Mr. Steele was appointed Finance Planning Manager for Cigarette Company of Jamaica Limited with overall responsibility for management of Marketing and Operations Finance.

In March 2004, Mr. Steele was seconded to British American Tobacco Caribbean and Central America’s Area Office in Costa Rica as the Country Readiness Manager for the Caribbean with the responsibility for leading the migration of the Caribbean legal entities into the regional shared service centre. In July 2005, he was appointed Finance Planning and Reporting Manager for BAT’s operations in the Caribbean and Central America where he focused on financial reporting, strategy and planning. Mr. Marcus Steele was then appointed to the Carreras Board of Directors on October 1, 2007 and served as Finance Director and Company Secretary up until August 2011 when he was seconded to the Trinidad branch of another BAT Company, Carisma Marketing Services Limited, in the position of Country Manager with responsibility for the general management of the Company’s businesses across 24 markets in the English, French and Dutch Caribbean. Mr. Steele currently serves as a Director of Proven Wealth Transition Limited.

He enjoys reading, dancing, cricket, football and athletics and has two children, son, Marquis and daughter, Sonique.

Janene Shaw



Janene joined Carreras Limited as Finance Director and Company Secretary and was appointed to the Board of Directors on May 27, 2015. She is a qualified Chartered Accountant with a Bachelor of Science degree in Accounting from the University of the West Indies, Mona.

She has over 25 years’ experience and a proven track record in financial management, accounting and auditing. Janene was previously employed at J. Wray & Nephew Limited / Lascelles deMercado & Co. Limited where she held various senior finance positions being General Manager, Finance & Administration – JWN Agricultural Division, Group Financial Officer and the most recent being Accounting and Treasury Director. In the role of Accounting & Treasury Director, she had responsibility for Financial Accounting, Treasury & Credit and maintained relationships with external stakeholders such as financial institutions, auditors, actuaries, tax advisors and certain government institutions. Prior to that, she was employed at PriceWaterhouseCoopers where she gained progressive audit experience to the level of Audit Manager. In that capacity she had responsibility for planning and executing audits in various sectors including manufacturing, financial services and certain specialized industries.

Janene is a Member of the Institute of Chartered Accountants of Jamaica and also of the Association of Certified Chartered Accountants in the U.K. She is currently a trustee of the Lascelles deMercado Defined Contribution Fund.

She enjoys athletics, cricket, spending time with family and has an interest in the different cultures of the world. Janene is married to Ewan and they have two daughters, Kristen and Justine.

Heather Bulgin Williams



Heather joined Carreras in June 2015 as the Trade Marketing and Distribution Manager. She comes with over 16 years’ experience and a proven track record in sales and marketing in the Fast Moving Consumer Goods (FMCG) industry. Prior to joining Carreras, Heather was a Key Account Manager at Celebration Brands Limited, a joint venture between Red Stripe and Pepsi-Cola Jamaica, where she directly led initiatives that resulted in increased distribution coverage of the company’s portfolio of products and double digit growth in sales, specifically in the School Channel. She has also held other senior sales and marketing and brand management roles at Pepsi-Cola Jamaica and Nestlé Jamaica, with a proven track record in increasing brand and product awareness and market share, negotiating exclusive partnerships with strategic key accounts and category management. At Pepsi, she received the General Manager’s Award for Outstanding Performance and Target Achievement in the area of On Premise sales.

Heather holds a Bachelor of Science Degree in Management Studies from the University of the West Indies, Mona, and an MBA from Florida International University. She enjoys playing dominoes, doing word and number puzzles, and spending time with family and friends. She is married to husband, Andrew and has two children – stepson, Denandre and son, Elisandro.

Ashleigh-Ann Arnold



Ashleigh-Ann was appointed as the Legal and External Affairs Manager in March 2016. She previously served as the Legal and External Affairs Executive for Carreras since 2008 and concurrently since 2014, Legal and External Affairs Executive for 11 Markets in the Northern Caribbean for Carisma Marketing Services, another British American Tobacco Company. After joining the Company in 2005 as a Management Trainee, she was promoted to the role of Corporate and Regulatory Affairs Executive during which time she played an integral role in the execution of the Company’s reputation and regulatory strategy. In February 2012, she was seconded to British American Tobacco Caribbean and Central America’s (BATCCA) Area Office in Costa Rica as the Area Corporate Social Responsibility & Regulations Executive where she was responsible for developing and coordinating BATCCA’s corporate social responsibility initiatives and regulatory strategy in 30 markets across the Caribbean and Central America. Ashleigh holds a Bachelor of Science degree, Cum Laude, in Integrated Marketing Communications, from Winthrop University in the USA and a Master of Arts Degree, with distinction, in Communications Studies, from the University of the West Indies. She has served as a Director, Nature Preservation Foundation, since 2009 and is the Jamaica Chamber of Commerce Representative on the Government of Jamaica and European Union Poverty Reduction Steering Committee. She loves travelling, dancing, working-out, and the culinary arts and is married to Tennyson.

Rohan Campbell



Rohan Campbell was promoted to the role of Marketing Deployment Manager for Carreras in January 2018. He joined the company in December 2011 as an Area Sales Manager, managing four depots in the Western Region. From November 2014 to June 2015, Rohan was appointed as the Acting Trade Marketing & Distribution Manager. In September 2015, Rohan assumed the role of Project Coordinator for the DX change over, having special responsibility for redesigning the Company’s route to market/distribution structure, leading to a significant reduction in distribution cost. In April 2017, Rohan was seconded on an International Assignment to BAT’s Caribbean and Central American Area Office in the capacity of Area Brand Executive. In this role, Rohan had oversight for brand building for the aspirational premium portfolio in 22 markets across the Caribbean. During this assignment, he also assumed the role of Marketing Deployment Manager, double-hatting to manage the portfolio and marketing efforts for the Caribbean cluster. Before joining Carreras, Rohan held several marketing and sales management positions including Business Unit Manager at HD Hopwood and Company and Dairy Sales Manager at World Brand Services (a Division of Grace Kennedy). Throughout his career, Rohan can be credited for successfully launching several new products, resulting in increased market penetration as well as implementing several staff recognition initiatives. He holds a Bachelor of Science degree (Hons) in Management Studies and an MBA Degree in Marketing (Dist.), both from the University of the West Indies and has served as an Adjunct Lecturer at the University of Technology. Rohan has a passion for travelling, exercising, reading and cooking.