We are part of British American Tobacco (BAT), a leading tobacco group, with brands sold in around 180 markets.
We are the result of the integration of two of the Group's Business Units, British American Tobacco Central America and British American Tobacco Caribbean Area, which joined with the purpose of maximising their competitive advantages and consolidating process quality and customer satisfaction.
At the beginning of the 1990’s, the business environment underwent deep changes in trends, globalisation and free trade characterised the world economy, the main economic blocks came into existence, trade barriers were eliminated and global brands strengthened their presence.
Aware of this trend, British American Tobacco companies in the region resolved that the best way to ensure competitiveness was by creating a management team to integrate strategies, structures, and operations in the Area.
The process began in 2001, with the creation of British American Tobacco Central America (BATCA), made up of Republic Tobacco Company (Costa Rica), Tabacalera Nicaragüense (Nicaragua), Tabacalera Hondureña (Honduras), Cigarrería Morazán (El Salvador), Tabacalera Nacional (Guatemala) and Tabacalera Istmeña (Panama). The Dominican Republic was later included as a new BAT branch.
The British American Tobacco Caribbean Area included West Indian Tobacco Limited, Carreras Limited, Demerara Tobacco Company Limited, Carisma Marketing Services Limited, which covered the markets Guyana, Suriname, Barbados, and a group of 21 islands, among these the French overseas territories.
In 2003, the Company implemented a new integration process, this time between BATCA and BAT Caribbean Area to create a new cluster, British American Tobacco Caribbean & Central America (BATCCA).
British American Tobacco is a leading tobacco group, with brands sold in around 180 markets. With more than 200 brands in its portfolio, British American Tobacco makes the cigarette chosen by one in eight of the world’s one billion adult smokers. It holds robust market positions in each of its regions and has leadership in more than 60 markets. In 2012, its subsidiary companies sold 694 billion cigarettes.
In the same year, our subsidiaries enabled governments worldwide to gather more than £30 billion in duty, excise and sales taxes on our products, more than seven times the Group’s profit after tax.
BAT has sustained a significant global presence for over 100 years. The business was founded in 1902 and by 1912 had become one of the world’s top dozen companies by market capitalisation.